If you’re making a change that delivers a “better” value proposition, the outcome is customer…

If you’re making a change that delivers a “better” value proposition, the outcome is customer facing and there is no difference between b2c and b2b.

If you’re making a change, like upgrading a phone system or internal network, that has no end-user facing impact, then they aren’t who you should be talking to… your customer is the network operator.