Books
Running Lean
Running Lean is the step-by-step playbook for going from initial idea to a business model that works, before running out of resources. It started as a series of posts on this blog in 2009, became a self-published book in 2011, and is now in its third edition.
The third edition reflects a decade of testing the methodology with thousands of founders: deconstructing your idea on a Lean Canvas, stress testing desirability, viability, and feasibility, and validating with customers through evidence, not opinions.
Scaling Lean
Scaling Lean is the sequel on metrics and traction. It shows you how to benchmark your business model, measure what matters with a handful of numbers, and communicate progress to yourself, your team, and your investors, using the Customer Factory model.