Ash Maurya

It’s a worthwhile exercise to guess at the customer forces before talking to an actual prospect in…

It’s a worthwhile exercise to guess at the customer forces before talking to an actual prospect in order to familiarize yourself with the concepts. That said, I anchor my discovery conversations around the prospect’s experience — not what I write down. It’s very typical to disagree with their approach and want to correct them, but you have to fight that urge during problem interviews. You’ll have ample opportunity to make your case during solution interviews.