The good news is that both awareness of the innovation “problem” and sense of urgency have been…

The good news is that both awareness of the innovation “problem” and sense of urgency have been steadily increasing alongside accelerating pace and breath of disruption.

Also, the value proposition of a lean approach is strong as it doesn’t call for more, but fewer resources, to get started.

However, there are some fundamental mind shifts that are still needed both at the innovator level, and especially at the stakeholder level, for adapting the culture from an execution to a search mindset.

In theory, there is no reason for corporates to ever fail. They have resources and access to customers. But, the top reason they still get out-innovated is that they simply stop talking to their own customers.