Ash Maurya

That’s still a pitch — not discovery.

The goal of the first interview is getting them to tell you how they currently solve or attempt to solve problem X without having to…

That’s still a pitch — not discovery.

The goal of the first interview is getting them to tell you how they currently solve or attempt to solve problem X without having to mention your solution at all.

The tactics one uses to frame/set up this conversation will be dependent on the customer segment and domain you’re in.