Place yourself somewhere on the timeline below and ask yourself what made you switch to your next…
It wasn’t latent problems, but active problems that a new solution addressed/surfaced that was worth switching for.
Place yourself somewhere on the timeline below and ask yourself what made you switch to your next phone.
It wasn’t latent problems, but active problems that a new solution addressed/surfaced that was worth switching for.
On the iPhone, rewatch Steve Jobs product launch keynote and you’ll see that he doesn’t talk about the iPhone in isolation but with respect to smart phones that have keyboards that take up half the screen.
New problems worth solving come from old solutions.
This is what I call the Innovator’s Gift and there are specific techniques for uncovering such problems which is what I’m unpacking in the project I mentioned in the post.