Now you’re getting into the unpacking of the job story…which I was saving for the next post :)

Now you’re getting into the unpacking of the job story…which I was saving for the next post :)

but yes that’s a crucial point. The jtbd cannot be guessed at… it has to be discovered.

The triggering event is the anchor that starts the ball rolling but where/what people end up hiring can be very different from where they started.