Ash Maurya

Be careful though, that simply listing a job-to-be-done is subject to the same bias as listing…

Be careful though, that simply listing a job-to-be-done is subject to the same bias as listing problems. For instance, if you are a drill bit manufacturer, too narrowly defining the job to be done as drilling a quarter-inch hole keeps you stuck in the solution space. One needs to find the bigger context without going overboard.