That’s an example of offer testing which, yes is valuable — provided you start with a reasonably…

That’s an example of offer testing which, yes is valuable — provided you start with a reasonably good idea, to begin with. You then get incremental validation to keep pushing forward, and in theory, the story has a happy ending.

But good ideas are rare. Most ideas don’t have a straight path, and simply throwing ideas or offers at customers usually isn’t enough in those cases.

Here are 3 reasons why:

1. If the offer falls flat (little to no leads), you don’t get customer feedback on why. Metrics tell you what’s going wrong, not why. Throwing more guesses at out there could lead to a breakthrough, but more often it’s usually a recipe for going around in circles.
2. If you get some leads, how many is enough? Unless you get a very strong signal for your idea, communicating a big idea with a handful of leads to your stakeholders is a tough sell. And if the idea is incubated in a corporate environment, simply finding a promising idea isn’t enough. You have to ensure it aligns with the constraints, environment, and strategy of the org are you’ll be additionally fighting through internal resistance.
3. If you do get good validation for your offer, it’s still a best-guess at a possible problem/solution combination. What if with a few slight tweaks (positioning, problem prioritization), the idea could have been 5–10X better? You never know that because you were too focused on validating vs discovering from the outset.

So yes, speed is key, but you need to go only as fast as you can learn. And at the earliest stages, some deceleration to focus on foundation building helps with acceleration later.