Problems and customers are two sides of the same coin.
One might observe a problem, or pick a well-known big problem (like prevent malaria), and then get more specific on customer segmentation.
Problems and customers are two sides of the same coin.
One might observe a problem, or pick a well-known big problem (like prevent malaria), and then get more specific on customer segmentation.
or
One might pick a customer segment you want to serve (like entrepreneurs for us at LEANSTACK) and then search for more specific problems worth solving.
Goes back to starting with the idea trigger I mention in the post.