Ash Maurya

Hi Christoffer Bouwer —

I started a new project (http://innovatorsgift.com) to reconcile a lot of the existing and often conflicting approaches to JTBD. The result…

Ash Maurya
Ash Maurya · 1 min read

Hi Christoffer Bouwer —

I started a new project (http://innovatorsgift.com) to reconcile a lot of the existing and often conflicting approaches to JTBD. The result is a simpler model that starts with Customer Forces Canvas — I’m biased, of course :)