A thorough problem discovery phase can take anywhere from 2–6 weeks which is why I don’t opt for it…
I instead, recommend making a case for customer/problem fit first using a Lean(er) Canvas backed with some evidence. While this doesn’t…
A thorough problem discovery phase can take anywhere from 2–6 weeks which is why I don’t opt for it at the idea spark stage. Most ideas start out as part-time projects and teams simply don’t have the resources yet to pull this off.
I instead, recommend making a case for customer/problem fit first using a Lean(er) Canvas backed with some evidence. While this doesn’t guarantee there is a scalable problem worth solving, you’ll be surprised how many non-problems worth solving you eliminate.