From Minimum Viable Product to Landing Pages

A lot (okay a ton) has been written already on landing page design. A great starting point is Chance Barnett’s Landing Pages That Convert. One of the most important elements of a landing page is the unique value proposition (UVP). It’s a headline, image, or tagline that needs to engage the visitor in the first […]

How I built my Minimum Viable Product

The Minimum Viable Product (MVP) is a key lean startup concept popularized by Eric Ries. The basic idea is to maximize validated learning for the least amount of effort. After all, why waste effort building out a product without first testing if it’s worth it. So for a new product idea or concept, what is […]